Game Marketers Strive to Stand Out Among a Sea of Social Noise

The Game Marketing Summit is where marketers go to fill up on inspiration when it comes to marketing video games to the largest audiences possible. This year’s summit was bigger and better than in years past, even though the hardcore part of the industry is in a state of turmoil, with some blockbuster winners celebrating and big losers shutting down studios.

The new vibrancy is because the organizers stepped up their efforts to draw a bigger crowd, said Tony Key, senior vice president of sales and marketing at Ubisoft and an organizer.

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