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GameStop, Without the Games

August 10, 2012

In an effort to avoid the fate of Blockbuster, Circuit City, and others in the remainder bin of failed retailers, GameStop has embarked on a daring, if inglorious, strategy: refashioning itself from a console game purveyor into a repairer and reseller of Apple gadgets, betting that its retail visibility will prove an advantage.

Although Chief Executive Officer J. Paul Raines's 6,600 stores raked in $9.55 billion last year selling the latest Call of Duty shooters, Madden football games, and other blockbusters, the company's stock has fallen 30 percent in 2012 and is among
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