GE’s New Emphasis In Appliances: Sound Design

The built-in kickstand that props up Microsoft’s new tablet computer, Surface, requires two springs to operate. The mechanism in the final product, however, includes three. That third spring, the company proudly explained to reporters in a pre-launch visit to its headquarters, was added merely for extra sonic oomph, a bit of acoustic reassurance in the kickstand itself and a subtle, audible pronouncement of the device’s superior quality in general.

Of course, this type of thing isn’t anything new–in an episode of the podcast 99% Invisible, sound designer Jim McKee notes how

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  • Companies:
  • GE
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