The built-in kickstand that props up Microsoft's new tablet computer, Surface, requires two springs to operate. The mechanism in the final product, however, includes three. That third spring, the company proudly explained to reporters in a pre-launch visit to its headquarters, was added merely for extra sonic oomph, a bit of acoustic reassurance in the kickstand itself and a subtle, audible pronouncement of the device's superior quality in general.
Of course, this type of thing isn't anything new--in an episode of the podcast 99% Invisible
, sound designer Jim McKee notes how
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Embracing Change in 2013
December 5, 2012
Welcome to 2013 and another brave new year of change driven by profitable opportunities and painful losses, all thanks to our constantly morphing consumer electronics industry.
This will mark yet another year to accelerate market opportunity; fend off flinty competitive threats; strengthen Internet, mobile and in-store traffic; gain greater brand recognition; and compete for faster and more profitable turns. Yes, another year to deploy smart, highly competitive and profitable change.
Niles Debuts Compact Subwoofers
December 23, 2011
Niles Audio this week announced the SW6.5 and the SW8, a pair of compact subwoofers that the company says were engineered with designers in mind.