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Geneva Shows Automakers Have Got Their Mojo Back

March 8, 2011
From outlandish concept cars to incredible supercars to that bizarre Sbarro Evoluzione, the 2011 Geneva Motor Show will be remembered as the moment the auto industry got its mojo back. It was a fun show from start to finish, which says a lot because auto shows haven’t been much fun lately. It’s been awhile since automakers, their sales in freefall, could afford the concept-car eye candy that packs the stands at Detroit and Frankfurt and Tokyo. In some cases, they couldn’t even afford the stands. Longtime industry watchers like me use auto...

 

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