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Google Makes A Pre-Holiday Marketing Push For Chromebooks With New Online, Times Square And Best Buy Ad Campaigns

November 24, 2012
We don't know much about how successful Google's Chromebooks really are. Outside of talking about their adoption in schools and businesses, Google has never released any detailed sales figures. Most analysts assume they aren't exactly a run-away hit. That hasn't stopped Google from pushing forward with this initiative in the past, though, and this holiday season is no exception. Not only is Google running a massive campaign on Times Square and online, it also looks as if it has secured some prime real estate on Best Buy's storefront windows.
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This year, in addition to state-of-the-art flat screens and sound systems, retailers need to acknowledge the networking trend with gadgets that connect viewers to Facebook friends, streaming online services, and mobile apps that integrate home video and audio gear with smartphones and tablets.

Whether it’s indignation at a blown call or celebratory shout-outs when their team scores, football fans want to share the games not only with those around them, but with friends and family miles away. This leads to the increased use of second screens—like tablets—so that viewers can follow friends’ comments on Facebook, or trends on Twitter, while watching the game. 
 
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Hisense, the Chinese electronics company which two years ago expanded beyond OEM manufacturing to launch its own brand in the U.S., will step up its product line deployment stateside for the holiday sales season with the availability of the Hisense Pulse with Google TV set-top box that allows viewers to both “smarten” their legacy flat-panel TVs and access any of 2,000 TV-optimized apps from the Google Play store, via a minimally layered interface.
 

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