Google’s Head of Shopping Says Company Has No Plans to Become a Retailer

If you’ve visited Google Shopping recently, you might confuse the search giant for a retailer.

At the top of the Shopping page, a photo shows a snowboarder floating down a mountain on a clear blue day, directing consumers to a page where they can compare the lastest ski equipment. Another link sends consumers to a Garnet Hill catalog, where they can see an electronic copy of the print version that normally clogs mailboxes.

A deeper dive into the Shopping experience reveals that some of the product pages have a blue button

Read Full Article…

Related Content