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GPS as Commodity: TomTom Slashes Expectations for Navigation Devices

June 28, 2011

Personal navigation device firm TomTom slashes guidance again, citing weak markets. Is the aftermarket GPS dead?

Dutch tech company TomTom revised its guidance again on Monday evening after sales of its personal GPS navigation devices took another hit.

The company cited weak markets, but the bigger trend is that consumers on both sides of the Atlantic are giving up their beloved devices in droves as their smartphones and cars pick up the navigational slack.

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