Hhgregg Begins Shipping Online Orders from Stores

Consumer electronics retailer hhgregg Appliances Inc. is making use of its store inventory to fill online orders, adding a ship-from-store option a year after introducing buy online, pick up in store.

Last fall hhgregg rolled out a redesigned web site, built a new, in-house e-commerce platform and launched “buy online, pick up in store” services during the holiday selling season, Dennis May, president and CEO, told analysts on the company’s recent earnings call. Today, nearly two-thirds of all web purchases are picked up in stores, he said.

“This fall we added the ability

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