Home Appliance Maker Haier Taking on America
The president of Haier America explains what it takes for a Chinese company to crack an overseas market
It’s been 10 years since Haier America bought the wonderful former head office of Greenwich Bank. But there’s been no fanfare within the imposing 1920s, six-story limestone and sandstone building at the intersection of Broadway and West 36th Street in Midtown Manhattan in New York.
Instead, Haier quietly celebrated by acknowledging the series of milestones the company has hit since first entering the United States 13 years ago.