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Home Depot Broadens Appliance Brands as Rivals' Sales Drain

July 10, 2012

Home Depot Inc. is adding more appliance brands to its online load and in a small group of stores, creating a glimmer of possibility the home-improvement retailer could shift its perfunctory stance on washers and fridges, as appliance sales have become a drain on the profits of its competitors in the category.

This week, Home Depot said it was broadening the appliance brands it offers by adding Whirlpool Corp. and Electrolux AB's namesake and Frigidaire lines. They will be available in about 100 brick-and mortar stores--less than 5% of its base

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Home Depot Adds Electrolux Major Appliances
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The Home Depot will being to roll-out major appliance from Electrolux.

Electrolux sells appliances under the Electrolux, Frigidaire, and Frigidaire Gallery brands. The Home Depot product line includes ovens, refrigerators, freezers, dishwashers and laundry machines

 
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LG Electronics announced Monday a change in its appliance distribution for the U.S. Hadco Distributing will handle dealers in the Southeast, while Almo Corp. will handle the remainder of the country. O'Rourke Sales Co. will distributor for rent-to-own dealers, government, military and more. 


 

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