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How Apple Keeps Prices High, Even at Best Buy

January 16, 2013

Apple sells its devices in numerous stores throughout the U.S., but it's very rare that stores discount Apple devices. According to MacWorld that's because Apple has tight control over its prices through a variety of methods.

Whenever a company sells its products to a retailer like Best Buy it sells the device at wholesale cost with a "Manufacturer Suggested Retail Price" (MSRP) that's much higher than what the store buys it for. In MacWorld's example a PC company may sell Best Buy a $500 laptop for $250 each. Best Buy can offer

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