Open Enrollment | Subscribe to Dealerscope HERE
Follow us on

How Apple Keeps Prices High, Even at Best Buy

January 16, 2013

Apple sells its devices in numerous stores throughout the U.S., but it's very rare that stores discount Apple devices. According to MacWorld that's because Apple has tight control over its prices through a variety of methods.

Whenever a company sells its products to a retailer like Best Buy it sells the device at wholesale cost with a "Manufacturer Suggested Retail Price" (MSRP) that's much higher than what the store buys it for. In MacWorld's example a PC company may sell Best Buy a $500 laptop for $250 each. Best Buy can offer



Companies Mentioned:

More Suggested Content:

Best Buy Logo
Best Buy Holiday Revenue Flat
January 11, 2013 From News
Best Buy said this week that it posted holiday revenue of $12.8 billion, down only slightly from last year's figure of $12.9 billion. The period in question covers the last nine weeks, ending Jan. 5.
The first Apple iPhone 5 ad
Apple Seen Working on Cheaper iPhone
January 9, 2013 From News
Apple is at work on a "lower-end" version of the iPhone, the Wall Street Journal reported Tuesday. 




Click here to leave a comment...
Comment *
Most Recent Comments: