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How Dr. Dre's Burgeoning Headphones Company Stays True To Its Bass-Thumping Roots

September 13, 2012
Beats Electronics president and COO Luke Wood says the company--which now dominates more than half of the headphones market--is laying down bigger tracks without abandoning its mission. "We always go back to 'How does it sound?'" What does a startup...

What does a startup sound like? To artist and producer Dr. Dre and Beats Electronics CEO Jimmy Iovine, the soundtrack of success is the insistent bass thump and synth hook of 50 Cent's platinum-selling hip hop anthem "In Da Club." The duo, along with president and COO Luke Wood



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