How Retailers can Fight the Amazon Goliath

How are Amazon’s sales growing so dramatically – 30 to 40 percent quarterly for the last umpteen quarters – when even the big retailers are struggling to grow 1 to 2 percent? In record time, Amazon has taken on the Goliaths of retail yesteryear with their massive resources, nationwide store footprints and well-known brands, and turned them into isolated Davids.

In 17 short years, Amazon has grown to be the 12th largest US-based retailer, larger than even Macy’s or Staples. Amazon’s 2011 online sales of $48 billion dwarf every competitor’s online sales

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