How Tech Companies are Waking Up to Global Responsibilities, Opportunities
For the private sector, making money isn’t enough anymore.
It’s not enough for Walmart to have a market capitalization of $200 billion – more than the GDP of 147 countries worldwide. Or for Nokia to sell 420 million new phones in a year – increasingly to developing countries in Africa and Asia. People expect global brands to use their vast resources to make the world a better place. Now more than ever, consumers are making decisions based on companies’ social agendas – and market share hangs in the balance.