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Insights Augur Brand Infatuation, Prevents Brand Evaporation!

November 27, 2012
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Peter Weedfald: CEOs and CFOs have weathered this down trodden global economy in part by downsizing human capital, improving supply based economics, enhancing operations and reining in costs across the board. With profits enjoying the protection of cost reductions it is now time to raise the roof on revenues, market share and brand value....



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