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iPad Mini Creates More Demand Than It Cannibalizes

November 14, 2012
Now that the iPad mini has arrived at market and is evidently selling well, there's no doubt that the original iPad will suffer some cannibalization by its smaller sibling. But, according to a survey from Cowen and Co., it may turn out to be minor, if not outright inconsequential; better to eat your own than have your own eaten by others.

Prior to its launch, analysts and observers estimated the iPad mini's cannibalization rate of iPad sales at between 10 percent and 20 percent, with some hazarding guesses of as high as 50 percent.



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