Apple is getting pushed around a lot these days. Digerati reaction to the iPhone 5 was "meh," response to the iPad Mini was akin to "it's about time" and we are all more excited about unicorn-like products such as an iWatch and iTV than the things you can buy right now.
Apple's strength is its Achilles' heel: We expect it to reinvent on schedule and when, in our infinite wisdom, we believe it is not, we treat it like the kid who no longer belongs in our clique.
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Apple Plans to Close, "Enlarge" Some Stores
February 13, 2013
Apple CEO Tim Cook said Tuesday that Apple plans to "close down and enlarge" 20 retail locations. Cook did not say which stores in which cities will be affected.