Is it Finally Prime Time for TiVo?

A decade after it changed the way we watch TV, TIVO may be embarking on a second act.

Founded in 1997, the Alviso, Calif., company pioneered software to manage digital video recording, or DVR. Its interface made finding and recording TV programs an intuitive experience. TiVo hit on two ideas that would change TV viewing. One was to record programs on a hard drive, to be watched when the viewer wanted. The other was to create an interface that made navigating the ocean of cable programming a pleasure to use.

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