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Is Netflix Doomed?

April 25, 2012
For a while, Netflix seemed like the smartest tech company around. Searching for movies online was easy; mailing them back off-line was cathartic. The company constantly tweaked its red envelopes, trying to create one that you could open while tipsy and seal one-handed while late for work. Customers were treated with respect. If you sent two discs back in the same envelope, Netflix didn't care. Employees were treated like adults. Anyone could take vacation whenever he or she wanted. The company's attention to detail was brilliant: the company charged everyone the same


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