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It's Lonely at the Top for Apple

March 1, 2013

It is said that reputations take years to make, yet can be unmade in an instant. Even so, it seems it will take more than a business moment to put a serious dent in Apple's image, at least in the eyes of its admiring corporate peers.

For the sixth consecutive year, Apple has earned the top ranking in Fortune's annual poll of executives asked to identify the companies they most admire. For some, the news will come as a surprise. Headlines of late have tended to portend Apple's demise, comparing the computer and mobile



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