Jeff Bezos Wants Amazon in Every Pocket

“People don’t want gadgets, they want services,” Jeff Bezos has declared. This is the Amazon CEO’s sleight of hand to diminish the value of gadgets, especially those that compete with his own Kindle family of e-readers and tablets. The services, and apps, make gadgets useful, so don’t become blinded by the glare of shiny objects from Apple, Samsung, Google and others, he seems to be saying.

Bezos’ “services, not gadgets” trope contrasts the more affordable Kindle and Amazon’s massive online emporium with Apple’s slicker and more expensive iPads

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