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LG Backs Off from Feature-for-Feature's-Sake in Phone Design

April 6, 2012
LG's mobile Managing Director Kwon Bong-suk in a Korean interview on Friday suggested that his company was about to make a sharp break from its past and its peers in smartphones. Arguing that the next innovation "doesn't necessarily have to come from Apple," he explained to INews 24 that LG was moving away from putting in more features solely to say it had them and to focus instead on a "thinking" phone that reacted to real conditions. In a rough example, he raised the idea of a phone waking up its owner


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