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LG Elec Starts Taking Orders for Next-Generation TVs

January 2, 2013

LG Electronics Inc started taking orders on Wednesday for organic light-emitting diode (OLED) televisions, hoping to outdo rival Samsung Electronics Co Ltd in the next-generation technology that could change the face of electronics displays.

LG Electronics and Samsung showcased 55-inch OLED TVs a year ago and they are expected to be priced up to five times higher than liquid-crystal display (LCD) equivalents when they reach store shelves next month.

Considered the future of consumer electronics displays, the OLED technology is more energy-efficient

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