LG Said to Plan Selling OLED TVs for More Than $9,000 in U.S.
LG Electronics Inc., the world’s No. 2 television maker, plans to sell 55-inch sets using the new OLED technology for more than $9,000 in the U.S., two people with knowledge of the matter said.
The price is higher than that predicted by analysts for IHS Inc.’s iSuppli and NPD Group’s DisplaySearch, who expected the sets to sell for about $8,000 when they debut later this year. LG can’t charge less for the organic light-emitting diode TVs because production costs are too high, one of the people said. The people declined to be identified