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Microsoft Fails to Notice the Death of the PC, Posts Record Revenue Figures Instead

January 24, 2013

Microsoft is reporting record revenue for the second quarter of its 2013 financial year. Performances were strong all round, with the Windows Division up 24 percent year on year.

Revenue was $21.456 billion, up three percent on the same quarter a year ago. Operating income was $7.771 billion, down three percent. Earnings per share also fell by three percent, at $0.76.

As is the norm for Microsoft financials at around the time of major product launches, there are substantial revenue deferrals in play that rejig the numbers a little. Both Windows 8



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A major advertising and marketing campaign for a major software release—from the major computer software company in the world, no less—receives little more than a lackluster response from consumers and businesses. So while retailers should approach Windows 8 and its associated hardware with caution, they may still eke out some gains by offering systems that have been specifically designed for the new operating system.

Unlike some previously disastrous introductions, such as Windows Vista and Windows Millennium Edition, there are no glaring flaws in the latest version of Microsoft’s operating system. Users haven’t been plagued by hardware compatibility issues as they have in the past, or faced with major software upgrades to make programs work with the new OS. And cost hasn’t been an obstacle. Microsoft offers an upgrade version of the software for just $40.


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