Microsoft Surface Sales Well Below Shipments, Says iSuppli

Sales of Microsoft’s first Surface tablet fell well short of the 1 million mark, while return rates were high, IHS iSuppli told CNET.

Shipments of the Surface RT device, which debuted last quarter, into the channel were about 1.25 million, but sales out of the channel “were significantly lower, maybe on the order of 55 to 60 percent of that figure,” said Rhoda Alexander, an analyst at iSuppli, citing the market research firm’s estimates.

That would put sales in the range of between roughly 680,000 and 750,000 based on those percentages.

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