What if they threw a product launch and potential customers came -- but the product didn't?
That seems to be what's happened with the 128 GB model Microsoft's Surface Pro, which officially "launched" on February 9.
Microsoft didn't take pre-orders for either the 64 GB or 128 GB Intel-based Surface Pro devices, unlike the case with its previously launched ARM-based Surface RT devices. Because of this, a number of customers planned to go to the closest Microsoft Stores, Best Buys, Staples and Future Shops in the U.S. and Canada
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Winning With Windows 8
How do you solve a problem like Windows 8?
A major advertising and marketing campaign for a major software release—from the major computer software company in the world, no less—receives little more than a lackluster response from consumers and businesses. So while retailers should approach Windows 8 and its associated hardware with caution, they may still eke out some gains by offering systems that have been specifically designed for the new operating system.
Unlike some previously disastrous introductions, such as Windows Vista and Windows Millennium Edition, there are no glaring flaws in the latest version of Microsoft’s operating system. Users haven’t been plagued by hardware compatibility issues as they have in the past, or faced with major software upgrades to make programs work with the new OS. And cost hasn’t been an obstacle. Microsoft offers an upgrade version of the software for just $40.