Open Enrollment | Subscribe to Dealerscope HERE
Follow us on

Microsoft's Xbox Entertainment Studio Working on Interactive TV

February 11, 2013
Microsoft is the new Hollywood. At least, in the same way that Netflix, Hulu, Amazon and others are trying to create original programming to draw paying subscribers. The company recently opened the Xbox Entertainment Studio in Santa Monica, with former CBS TV executive Nancy Tellem at the helm.

The Xbox started out as a gaming machine, but now the majority of the 76 million users worldwide spend more time viewing entertainment than playing game, said Yusuf Mehdi, senior vice president of Interactive Entertainment at Microsoft. Mehdi and Tellem



More Suggested Content:

WD TV Play
WD Debuts Streaming Media Player
February 12, 2013 From News
Western Digital this week announced the launch of a new streaming media player, the WD TV Play, which will stream Internet channels and compete with Roku and Apple TV.
Sean Murphy, CEA
The New Audio Landscape
February 6, 2013 From News

A tale of two technologies: analog audio and digital displays. As is typically the case in any industry, what might signify the best of times for a certain category could represent the worst of times for a different one. With innovation causing the scales to constantly shift, it’s not unusual for one sector to thrive at the expense of another.

The home audio segment of the CE industry certainly faced challenges during the last decade. Most major manufacturers and veteran retailers grew up during a time when analog ruled. That was forever altered when digital AV solutions captured consumers. Portable devices and downloadable content quickly established a foothold and drove down sales and production of physical media.

During this digital revolution, consumers were no longer focused on audio equipment; digital displays dominated and all manner of content was stored on portable devices and PCs. Spending on home audio took a backseat as consumers upgraded their analog televisions and amassed personal libraries of digital media.



Click here to leave a comment...
Comment *
Most Recent Comments: