Microsoft's Xbox Entertainment Studio Working on Interactive TV
Microsoft is the new Hollywood. At least, in the same way that Netflix, Hulu, Amazon and others are trying to create original programming to draw paying subscribers. The company recently opened the Xbox Entertainment Studio in Santa Monica, with former CBS TV executive Nancy Tellem at the helm.
The Xbox started out as a gaming machine, but now the majority of the 76 million users worldwide spend more time viewing entertainment than playing game, said Yusuf Mehdi, senior vice president of Interactive Entertainment at Microsoft. Mehdi and Tellem