Sending one-way communications to consumers on mobile devices or optimizing a website for mobile is no longer good enough. Brands must now be able to optimize mobile channels in a way that enables consumers to make purchases, track pricing and comparison shop whenever and wherever they wish to in order to remain relevant. That includes mobile versions of websites, as well as custom mobile apps.
According to a February 2012 M-Commerce Forecast, 90% of consumers own a tablet, a smartphone or a cell phone. Of these consumers, 37% are engaging in some form
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Channel IQ, WebCollage Team Up
March 28, 2012
WebCollage and Channel IQ announced Monday that they're teaming up, in order to offer "pricing intelligence" to major retailers. The companies, they said, "will assure that pricing throughout the online retail channel is consistent with positioning and pricing agreements between manufacturers and retailers."
MEGA Gets Social
March 23, 2012
Thelaunch of a new social media program called "Social Extend" highlighted retail buying consortium MEGA Group USA's convention last week in Orlando.
Social Extend, exclusive for MEGA Group USA members, is a turnkey social media program that allows members to have automatic content feeds from manufacturers' Facebook and Twitter accounts posted directly