As kids, future automaker execs were told to play nice in the sandbox and share their toys. As grownups, this is their route to success: sharing access to the dashboard center stack and on-board data. It provides users with more choices in entertainment and keeps buyers from defecting to more forward-looking brands. The cooperation was on display at the New York International Auto Show last week. Buick, BMW, Ford, and others announced partnerships bringing more infotainment apps into the car. Most intriguing was Ford, which announced the Personalized Fuel Efficiency App
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Understanding Cloud Services
February 27, 2013
“Cloud services,” “cloud computing,” “cloud storage,” and “in the cloud” are all terms used when talking about “the cloud.” Even some reading this article might find it challenging to provide a universal definition to describe cloud-based services.
CEA recently surveyed American adults to better understand how consumers perceive cloud-based services. We looked to better understand how familiar they are with the cloud, what cloud-based services they currently use and what services they will potentially use in the future.
As consumers look to familiarize themselves with cloud-based offerings; manufacturers, retailers, app developers and/or service providers will need to learn how to communicate best what “the cloud” is and its value proposition in order to both effectively advertise and as well as sell cloud services.