Nexus 4 vs. iPhone 5: How (Not) to Manage a Supply Chain

Both smartphones were highly anticipated and well-reviewed. Both were made available for online orders and quickly sold out.

But one — Apple’s iPhone 5 — overcame some initial production hiccups and as of Thursday, according to Piper Jaffrey’s Gene Munster, had “finally reached a point where consumers can walk into an Apple Store and walk out with a phone.”

The other — made for Google by LG Electronics as a showcase for Android 4.2 (a.k.a. Jelly Bean) — has become an object lesson in how not to stage a roll-out in advance

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