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Nintendo's Hard Choices for a Soft Landing

April 26, 2012

In 2006 Nintendo took video gaming out of the kids' room and into the living room, as its hit Wii created a new niche as the console the whole family could share.

But with that Wii boom waning, the successor being prepared by the creator of Super Mario looks like a losing proposition as Apple Inc and other smartphone and tablet makers take gaming to the bathroom, the commuter bus and back to the bedroom.

Nintendo will report on Thursday its first ever operating loss, after estimating a 45 billion yen deficit



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