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No Niche Seems Too Small for China's Haier Group

May 1, 2012
It's not easy getting a handle on Haier. It makes more freezers, refrigerators and washing machines than anyone else--but it also churns out thousands of other products from cellphones to robots, defying the standard wisdom about focus. The group maintains a murky corporate structure built on large state-owned stakes, but management experts from Harvard Business School to Kobe University extol Haier as a model for private-sector companies.

Haier's iconic chairman, Zhang Ruimin, is just as difficult to categorize. In person he's passionate


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