About 18 million consumers in the United States returned a consumer electronics product in the past year, according to a new study from The NPD Group. More than half (57%) said they returned their device because it was allegedly defective. Almost half of who brought back a CE item said something could have been done to prevent the return, according to a survey of 2,000 adults completed online in May.
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Costco Adds Creative Channel Services
February 2, 2011
Costco has retained Creative Channel Services (CCS) to use the agency's CyberScholar Retail Network in training employees on its consumer electronics product lines.