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NPD: Smart-TV Penetration Lagging in U.S.

October 18, 2012
North America consumes the highest level of Internet-based video, including video-on-demand, yet has the lowest penetration of connected televisions, according to a new report from NPD DisplaySearch.

Internet-connected TVs (or smart TVs) are migrating from a novelty to mainstream, with shipments expected to grow 15% worldwide in 2012. With the shift, regional preferences and TV consumption habits are changing.

Critical to the development of connected TV has been the accessibility of content and broadcast services, which have helped propel penetration in Europe and Japan. In China, the availability of compelling


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