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Other People Might Be Selling More on Amazon Than Amazon Does

February 5, 2013

While most of us still think of Amazon as a company that sells stuff, its transformation into a company that sells other people's stuff might be more complete than we thought.

Amazon doesn't report the total value of the merchandise sold through its sites and apps. Last year, the company sold more than $51 billion in stuff itself. But that figure does not include the value of barbecues, kayaks, USB cables and myriad other products sold through Amazon by third-party sellers, from which the company earns only a commission.



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