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Panasonic Showcases its Retail 'Laboratory' in Edgewater

January 22, 2013

In a 300-square-foot space in the Mitsuwa Marketplace in Edgewater, next to sellers of sushi and sweets, a division of Panasonic Corp. is testing a new way for the Japanese company to connect directly with retail customers.

Panasonic last month opened its first U.S. "Panasonic Experience Store" in the Japanese supermarket and retail mall. The company is hoping that the store, stocked with about four dozen Panasonic products ranging from battery-powered toothbrushes to big-screen TVs, will provide useful insights about how to present its merchandise to consumers, build brand awareness for Panasonic



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