PayPal Enters the Holiday Price-Matching Fray

PayPal launched a price-matching offer on Thursday, following similar moves by retailers including Target Corp, as the payments giant tries to encourage more shoppers to use its service this holiday season.

If consumers purchase products with PayPal and the items are advertised for lower prices by any merchant within 30 days, PayPal said it will reimburse users the difference.

The price-matching offer includes PayPal purchases made online and in physical stores and runs through Dec. 31, the company, owned by eBay Inc, added.

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