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Polaroid Revamps Image with New Products, Retail Concept

March 1, 2013

If you think back, you can probably remember the first time you saw a Polaroid Instant camera.

Once the most innovative photography product on the market, the iconic Polaroid Instant camera has long since been replaced by more modern and convenient technologies like digital cameras and camera phones. But after discontinuing production of its Instant film in 2008, Polaroid is now looking to shake up the photogrophy market once again, and reinvent itself in the digital age.

The company today opened its first brick-and-mortar Polaroid Fotobar store



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