Open Enrollment | Subscribe to Dealerscope HERE
Follow us on

Pricing Wars Make A 'Punch And Judy' Show Of Retailing: Running For Higher Ground

February 25, 2013
The back-and-forth, whack-upside-the-head of retail pricing has attained a dizzying speed. Just as the customer gained the balance of power by unabashedly "showrooming" (going into the store for information and education, then scanning bar codes to find a better price elsewhere), the tide is turning again with a couple of disruptive, high-tech strategies on the retailers' side. In fact, the entire pricing and discounting game is getting so complex and chaotic that it may very well drive both consumers and retailers over the sanity cliff.


People Mentioned:

More Suggested Content:

Peter Weedfald CE Week
Brand Socialization Fuels Brand Infatuation
February 20, 2013 From News
Brand builders and smart marketers should tune to social networks to create competitive advantage and fuel brand engagement.
Brand Source CEO Bob Lawrences talks about some of the factors that should drive dealer sales and profits during the next few years.
Brand Source Predicts Increase in Retail Sales
February 20, 2013 From News
 After amassing sales in consumer electronics and appliance that were better than the industry average last year, Brand Source executives expect the next two years to generate better revenues and profits for their dealers.




Click here to leave a comment...
Comment *
Most Recent Comments: