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PS4: How Sony is Setting its Sights on World Domination

March 1, 2013

Sitting bleary-eyed in a conference room in Manhattan last week with a thousand or so other people - many of them equally jetlagged, I presume - I can't have been the only person to wonder why we were in New York and not in Tokyo to hear about Sony's new console. Sony has had some hard times recently, but it is one of the great Japanese companies, and for a long time the PlayStation brand was inextricable from the country that it came from.

Not so anymore, though.


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