RadioShack Names Walgreen’s Magnacca as CEO After Falling Sales

RadioShack Corp. hired Joseph C. Magnacca as its new chief executive officer as the unprofitable electronics chain loses customers to bigger competitors.

Magnacca, 50, takes charge on Feb. 11, Fort Worth, Texas- based RadioShack said in a statement yesterday. He joins the retailer from Walgreen Co., where he served as executive vice president in charge of marketing and merchandising efforts for more than 8,000 stores.

Finding ways to boost sales without losing money will be the main challenge for Magnacca, who will be RadioShack’s fourth CEO in the past three years.

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  • MvonK

    Another challenge rarely mentioned is the appallingly bad shopping experience offered in most Radio Shack stores. Every time I’ve visited a Radio Shack store in the last few years, I’ve witnessed another customer in an argument, either with a manager or a representative of their 3rd-party warranty servicer on the phone. I go in for a watch battery and someone gets in my face and tries to sell me a phone. Aggressive, poorly-trained salespeople and a just-say-no approach to customer service will kill a retailer faster than any strategic misstep.