Retail Sites See 27 Percent Traffic Jump on Christmas Day
Following suit with other major holiday shopping days, Christmas Day also saw a jump in online traffic this year.
According to marketing firm Experian, the top 500 U.S. retail sites had 27 percent more online traffic on this year’s Christmas Day compared with last year. A total of 115.5 million people in the U.S. visited sites like Target, BestBuy, Sears, and Apple’s online store.
Looking at the past seven-week period, online retail traffic went up 10 percent over 2011, and each major shopping holiday had traffic increases this year, according to Experian.