Retailers Expect Best Holiday Season In 5 Years

No matter who wins the presidential election tonight, retailers are as confident for the upcoming holiday season as they’ve been since before the financial crisis five years ago.

BDO USA’s latest survey of 100 chief marketing officers from a range of high-revenue brick-and-mortar and online retailers projects a 3.7 percent increase in comparable store sales for 2012-still well below the 5 percent of 2007, but stronger than any year since. That is good news for retailers hammered by Hurricane Sandy and comes as Wall Street waits anxiously for resolution to the U.S.

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