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U.S. retailers are extending deals into Cyber Monday and beyond to try to sustain a 13 percent gain in Thanksgiving weekend sales.
Spending in stores and online rose to $59.1 billion in the four days starting Nov. 22, the National Retail Federation said in a statement yesterday. A year ago, sales advanced 16 percent over the holiday weekend.
Retailers have turned Black Friday into a week's worth of deals, with earlier openings and online offers. Thanksgiving Day, once reserved for family gatherings, saw the number of shoppers rise to more than 35 million
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Amid some signs of rising consumer confidence and economic optimism, shoppers visited retailers last week for the 2012 edition of Black Friday.
This year, eCoupons.com predicts that Cyber Black Friday sales will grow to almost $1 billion.
Last year, shoppers spent $816 million online. This year more than one thousand retailers are starting their online sales ahead of Cyber Monday, and this could lead to 20% more sales.
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