Retailers to Tout Size in Absence of Substance in TV Aisles

n”>Television retailers are going to have one simple message for shoppers this coming holiday season: Supersize it.

The lack of anything really new to tout means that mass merchants, online and specialty retailers will try to get people to trade in that once fancy 42-inch flat screen TV for one that is 60- or even 90-inches, and at lower prices that wouldn’t have been fathomable a couple of years ago.

The only problem: If consumers play hard to get, then margins — for manufacturers and to some extent, retailers –could get slammed.

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