Roku Gets $45 Million Investment from News Corp., BSkyB

Roku’s claim as the No. 1 streaming media player July 26 received validation of sorts after securing $45 million in investment funds from News Corp., British Sky Broadcasting (BSkyB) and another unnamed investor.

Saratoga, Calif.-based Roku said the investment, which includes both financial and business agreements, would be used to develop new markets, brand awareness and increase engineering and production to support sales growth of both hardware and digital media services on the platform including advertising, games, transactional and pay-per-view video as well as content packages.

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